The redesign is an inevitable process for any company, regardless of its scale. In fact, no one in this world can create absolutely timeless corporate identity. Even the strongest brands redesign themselves from time to time to remain relevancy and be in demand. As a business founder, you have to strive to create timeless corporate identity although sooner or later, it will lose its power.
As an employee of DesignContest, I constantly meet with entrepreneurs and business owners. All of them do care about logo design, but only a few know (in more or less degree) the kind of a logo they need.
In the paper, I’m going to consider the way famous world brands redesigned their logos. I hope my thoughts and remarks will help you to better understand the factors to rely on when implementing a redesign.
Running beforehand, I would admit simplification as the main redesign trend. It’s necessary to correctly display the logos on mobile devices, as well as to change the positioning of a brand in order not to look awkward: enjoy the funniest logos by clicking on this url. The companies think far from just about their logos – they try to build perfect UX and the most convenient system for interaction with a user.